The “Motor Valley” of Emilia:
Fast Cars & Slow Food

  • DESTINATION: Emilia Romagna
  • MACROZONE: Northern Italy
  • THEME: Made in Italy
  • DURATION: Short break - 5 days/4 nights

The “Motor Valley” is the beating heart of Emilia Romagna, a land steeped in passion, guardian of the history of world motorsport and racing; a magical place where dreams and legends are born. An experience which will see you visit the offices and premises of some of the most important and exclusive brands in the world; where you can get lost among the museums dedicated to the development of the sector and vintage car collections; and why not, take a look at the streets of Modena and Bologna to discover their wonders and an exceptional gastronomic tradition.


“You cannot describe passion, you can only live it”
(Enzo Ferrari)

day 1

Two Myths: Ferrari and Luciano Pavarotti

Welcome to “Motor Valley” along the ancient Via Emilia that connects Piacenza with Rimini: ready, steady, go! Your experience will begin in Modena with a visit to the futuristic Enzo Ferrari Museum, where in addition to admiring beautiful cars, you will get to watch a compelling film on the incredible story of Enzo Ferrari.

After a first taste of the “myth” and perhaps a tasting of some dishes of the excellent Emilian cuisine in one of the many restaurants and farmhouses in the area, it will be time for the real homeland of the “Prancing Horse”: Maranello. Here you will find the Ferrari Museum, an engaging and exciting museum, which allows you to experience the Ferrari myth firsthand through cars that have made the history of motoring both on the track and on the street; and the Ferrari Factory.

For a truly unique experience, you can also experience the thrill of driving a Ferrari car on some of the most famous circuits in the world, thanks to semi-professional simulators able to make you live a realistic driving experience with all the stress that a Formula 1 driver deals with in a race.

If you want even more, you can also take part in a panoramic shuttle tour of the Fiorano Circuit and the Viale Enzo Ferrari in Fabbrica.

Here at the end of the day, in the heart of the Modena countryside, you will visit the Luciano Pavarotti House Museum; an incredible place where you can work on your knowledge of Maestro Pavarotti among stage costumes, unique relics and prizes that pay tribute to the illustrious career of one of the greatest tenors of all time.

day 2

Parmigiano Reggiano, Vinegar and "Panini"... the collection!

Your experience continues with the “Umberto Panini” Collection, a great exhibition of historic cars, as well as one of the rarest and most complete Maserati collections in the world, which also houses many vintage motorcycles, collector’s bikes, military vehicles and vintage tractors.

In addition to these timeless wonders, you will have the chance to discover producers and take part in tastings of some of the fine products of the gastronomic tradition of Emilia Romagna.

You will get to witness a dairy farm  and the final stage of the processing of Parmigiano Reggiano D.O.P., and the aging warehouse. You will taste the Traditional Balsamic Vinegar of Modena in one of the many vinegar mills in the area and discover how “Black Gold” is produced.

Finally, you will get to visit the interesting Museum of Delicatessen which tells the story of the art and history of traditional cold cuts. At the end, after experiencing a delicious tasting of delicious cold cuts, you will have your fill of an authentic Emilian experience!

A worthy way to end your day will be a nice walk to wander around the historic centre of Modena and admire unmissable places such as the scenic Piazza Grande declared a World Heritage Site by UNESCO, along with the Cathedral and the nearby Ghirlandina Tower.

day 3

Lamborghini and Pagani

It was 1963 when in Sant’Agata Bolognese, Ferruccio Lamborghini began the myth of Lamborghini supersports, with the aim of manufacturing a car to compete with Ferrari.

You will visit the factory where you will be accompanied in an unforgettable experience in the most amazing places, including the production lines of custom-built models such as the Huracán and the Aventador.

Then the Lamborghini MUDETEC Museum where a fascinating story, concept cars and iconic models tell more than fiftyyears of pure passion. The museum also offers a realistic simulator driving experience that gives you the chance to drive some of the most beautiful Lamborghini cars ever.

To make sure you don’t miss out on anything, in San Cesario Sul Panaro, you will discover another unique manufacturer founded by the Italian-Argentine Horacio Pagani, with the dream of building the most beautiful and exclusive cars in the world: the Pagani Automobili. You will then visit the atelier and the super sport collection including the legendary Zonda.

day 4

Ducati: “Red Power”

Born in 1926, Ducati is one of the most famous Made in Italy brands in the world, thanks to models that have rewritten the history of Italian and global motorcycling.

You will visit the Ducati Museum where you will experience a journey through the brand’s past, present and future before admiring historical models such as the first “Cucciolo” moped, or the racing bikes of riders such as Stoner, Hayden, Valentino Rossi and Dovizioso. But that’s not all!

In addition to the museum, you can visit the factory to discover the engine processing and assembly phases, assembly lines, testing tests and even where the legendary Racing Department is located!

After a morning at Ducati headquarters, you won’t want to miss out on a delicious lunch at a historic trattoria in Bologna founded in 1956 thanks to the passion of Mrs. Gigina who made fresh pasta and cooked fragrant sauces that were created thanks to the most authentic Bolognese gastronomic tradition.

The day comes will come to an end with a nice stroll through the streets of the historic centre of Bologna whilst listening to fun stories and anecdotes about the city. Did you know it is nicknamed the Dotta, the Fat and the Red?

day 5

Goodbye until the next experience

Your “Fast Cars & Slow Food” experience ends today. We hope you’ve had a good trip!

Museo Enzo Ferrari

Museo Enzo Ferrari, Via Paolo Ferrari, Modena, MO, Italia


Modena, MO, Italia

Sant'Agata Bolognese

Sant'Agata Bolognese, BO, Italia

Ducati Museum

Museo Ducati, Via Antonio Cavalieri Ducati, Bologna, BO, Italia


Bologna, BO, Italia

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The “Motor Valley” of Emilia:
Fast Cars & Slow Food

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